HOTELS quality in Phocuswright Conference: The Travel Innovation Summit


Yesterday kicked off in Los Angeles a new annual conference Phocuswright where the most disruptive innovations occur in the travel industry. Once again, the event begins with the competition of innovative projects submitted by three types of companies: startups with less than 18 months since its inception; emerging, in the initial stages of growth since the beginning of activity and provide a product innovation and service.

Of the 35 projects or submit companies could say that this year the innovation clearly is on the side of the travel arrangements, and especially in mobile applications itinerary behind them powerful algorithms to analyze the “DNA” of the user who allows to present the most appropriate based on the type of search options you previously made to the reserve: what kind of services consulted, number of people, how to ordered search (if in your search criteria has been the price, location …) .

A significant number of these innovations are aimed at providing solutions to hotel and lodging companies like, a marketplace for owners and managers of rental properties; a content syndicator for hotels that do a “due diligence” of the text and graphic content of the hotel web site to identify areas of greatest commercial inconsistency of the website;, a protector against web data scraping tools, data mining competition and fraud clicks. Furthermore include presentation, an application that allows the user, once booked accommodation, alerts from other proposals of accommodation with lower price managing cancellation and new booking accommodation in a couple of clicks.

Other highlights, without being direct proposals for accommodation are very interesting for the relationship they have with these, include a channel manager for the services of tours and activities in the destination or a GDS and revenue manager for restaurants that allows to dynamically manage the price chart and claiming to significantly improve the “revenue per available seat / hour” (RevPash, revenue per available seat hour) customers and offer a unifying transportation from airport to accommodation, and reverse. Among the solutions travel highlights travel sites a system from booking transportation presents, in a final user interface itself, the whole chain of accommodation and activities to offer. The Spanish representation was made by Alfredo Ouro CEO, a Marketplace of events and related these with a geolocation interface based services. As a point of “end user” highlights platform trip planning using adaptive and intelligence experts to propose trips or activities that best suit the user’s profile. There was also room for large, Amadeus presented a solution customized holidays “passenger first” about the intelligence of reservation data mobile application proposes changes to the flight schedule for delays and / or cancellation, not only on the flight but on the other services that may have been hiring throughout the trip.

Pablo Fernandez is Co-founder & COO HOTELS quality.

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